About us

The Brand De Puta Madre 69 has solidified its position as a trailblazing force in Italian-based streetwear fashion. This season, the brand proudly unveils its latest spring-summer collection, reflecting the essence of modern urban living, leisurely park culture, and coastal vibes. De Puta Madre 69 stands as a beacon of audacious creativity and innovation, poised to capture immediate attention and acclaim.

In a landscape where streetwear fashion constantly redefines norms and transcends boundaries, De Puta Madre 69 boldly introduces a line of products that exude provocative daringness and bold political irreverence. From premium t-shirts to meticulously crafted denim jeans, the brand caters to individuals across all genders and age groups.

While the anticipation builds for the forthcoming summer line, De Puta Madre 69 doesn't merely rest on its laurels. Expect monthly releases featuring exclusive designs, original editions, and a captivating children's collection. The brand's vision transcends these offerings, delving into innovative concepts, product expansions, and the development of complementary brands.

An upcoming highlight is a distinctive collection that seamlessly blends timeless aesthetics with nostalgic designs, catering to a diverse range of preferences in lengths and styles.

Gaetano Russo, a prominent figure among the brand's proprietors, underscores De Puta Madre 69's deep-rooted connection with streetwear and urban culture. The brand boasts an extensive array of urban clothing, spanning track pants, shoes, and tees, each collection featuring coveted limited-edition items.

Central to De Puta Madre 69's ethos is an unwavering commitment to unparalleled quality. Each garment undergoes meticulous handcrafting by skilled artisans, ensuring flawless sewing and craftsmanship. Rigorous inspections precede the precise assembly and packaging of every item, showcasing the brand's meticulous attention to detail.

Driven by an unyielding pursuit of excellence, De Puta Madre 69 maintains the highest standards, striving to offer customers the pinnacle of style and craftsmanship.

Catering to both retail and B2B clients across a diverse global landscape encompassing Belgium, Germany, Spain, Italy, France, The Netherlands, Austria, Portugal, and Finland, the brand extends partner programs with interest-free split payments over three installments. These initiatives aim to foster accessibility and build collaborative relationships within the fashion industry.