1. Elevation and processing of http-protocol data

By visiting our website and with every call of a file our web server collects protocol information (e.g., browser type, date and time of the call) about these processes. These are not personal data. It is not possible for us to assign the acquired data to a specific person.


All this information is evaluated by us exclusively for statistical purposes. We do not pass any information to third parties. A linking of this data with other data does not occur through us.


2. Use of personal data

Personal data is collected by us only when you make it available to us with your knowledge and consent. In particular the use for this personal data occurs for the purposes of advertisement/market research as well as the creation of our services only if you have given us your approval.


You have the right to request that we don’t use your personal data at any time.


We will only pass on your data to a third party without your approval if we are obliged by law to do so.


3. Newsletter

If you wish to receive our newsletter, we need besides your email address the confirmation that you are the owner of the given email address and that you agree with the receipt of the newsletter. These data is raised only for the purpose to be able to send to you the newsletter and to document our relevant authorisation. A passing on of the data to third parties does not occur. You can revoke the order of the newsletter and your approval of the storage of the email address at any time.


4. Use of Cookies

Cookies and flash cookies are small files that are saved on your data carrier which store specific information about your preferred settings and any other data that our system needs when interacting with your browser. The cookies used by us are never used to store any personal information. Therefore our cookies cannot be traced back to an individual user. Once a cookie is activated, it is given an ID number, which is solely used for internal reference and cannot be used to identify you or access any personal information, such as your name or IP address. The anonymised information we receive from the cookies allows us to assess which pages of our site are visited the most and see which products were most popular etc. Information collected by our cookies is not stored with our customer’s personal information or order information, it is only used to provide you with adverts and/or notification of offers and services that are suited to your individual tastes, using click stream analysis.


5. On the left on other Internet sites

Should we refer or link from our website to the web pages of third parties, we can not incur warranty and liability for the correctness or completeness of the contents and the data security of these websites. Due to the fact that we have no influence on the observance of data protection-judicial regulations by third parties, you should check the data protection explanations offered in each case separately.


6. Is your data transmitted to third parties?

Due to legal guidelines we are obliged to transmit your personal data to third parties in certain cases. This is the case if the suspicion of a criminal offence or the abuse of our website is given. In those cases we are obliged to transmit your data to the relevant authorities.


Apart from that your data is stored exclusively in our data bank and on our secure servers. There are exceptions for our service partners who require the transmission of data for completing the order or service such as German post, DHL, UPS or our banks. In these cases the transmission occurs according to the regulations of the federal data protection act (BDSG), the extent of the transmitted data is limited to the necessary minimum.


7. Use of Google Analytics

Our website uses Google Analytics, a web analysis service of Google Inc (”Google”). Google Analytics uses so-called” Cookies”, text files which are stored on your computer and which allow an analysis of the use of the website by you. The information about your use of this website generated by the Cookie (including your IP address) is transferred to a server in the USA by Google and is stored there. Google will use this information to evaluate your use of the website to put a report together for the website operators about the website activities and to render services related to the website use and the Internet use.


Google will also transfer this information to third parties, if they are legally obliged to or if they process these data on behalf of Google. In no case Google will associate your IP address with other data of Google Inc. You can prevent the installation of the Cookies by adjusting the settings on your browsers software; nevertheless, we point out that you cannot use all functions of this website in this case. By using this website you agree with the treatment of the raised data about you by Google in the afore described way and for afore named purpose.


8. Use of Facebook Social media Plugins

Our web site uses Social Plugins (”Plugins”) of the social network which is pursued by the Facebook Inc, in 1601 S. California ave, Palo Alto, 94304, USA (”Facebook”). The Plugins are recognizable in one of the Facebook logos (white “f” on blue tile or a „thumb high“ sign) or are marked with the addition “Facebook Social Plugin”. The list and the appearance of the Facebook Social Plugins you can see here:


If you use a web page on our web site, which contains such a Plugin, your browser builds up a direct connection with the servers of Facebook. The contents of the Plugins are transmitted by Facebook directly to your browser and are integrated by this into the web page. We have no influence on the extent of the data, raised by Facebook with the help of these Plugins and inform you, hence, according to our state of knowledge: By the integration of the Plugins Facebook receives the information that you have called the suitable side of our web site. If you are logged in with Facebook, Facebook can assign the visit to your Facebook account. If you interoperate with the Plugins, for example push the Like button or make a comment, the suitable information is transmitted by your browser directly to Facebook and gets stored there. If you are not a member of Facebook, the possibility insists, nevertheless, that Facebook brings your IP address in experience and stores it.


Please extract information about purpose and extent of the data elevation and the other processing and use of the data by Facebook as well as your relevant rights and setting possibilities for the protection of your private sphere from the data protection tips of Facebook:


If you are a member of Facebook and you do not want Facebook to collect and link data about you with the stored data of Facebook , you must log off at Facebook before you visit our web site.


9. Information right

You have the right to receive information about the data stored about your person, including origin and receivers of your data as well as the purpose of the data processing at any time. Please direct your inquiry in writing to the address below or write an Email to


This data protection explanation is only valid for contents on our servers and does not enclose the web pages linked on our side.


10. About us

This is the data protection explanation of:



Via Beata Giulia 

50052 Firenze



Commercial Register Firenze

VAT ID IT05980810484